VPB Program September 4 Future of MEDIA...

10:00 EUROPEAN FILM FORUM (Second Part)

Excelsior Hotel / Sala Stucchi

Shaping together the MEDIA Programme of the future

Introductory remarks by Roberto Viola (Director General for Telecommunications, Content and Technology, European Commission) and On. Sandro Gozi (Italian State Secretary for EU Affairs)

10:20 – 11:15 The MEDIA Programme and its future challenges

Moderator: Marjorie Paillon (Journalist)

Guest speakers: Marco Chimenz (CEO Cattleya; President, European Producers Club), Pascal Delarue (Director General, Orange Studio) tbc, Antonio Medici (CEO, BiM Distribuzione), Madeleine Probst (Vice-President of Europa Cinemas and Cinema Producer), Susan Wendt (Head of sales at TrustNordisk and President of Europa International)

11:15 – 11:30 Keynote speech by On. Dario Franceschini (Italian Minister for Cultural Heritage and Activities and for Tourism)

11:30 – 11:45 Keynote speech by Mariya Gabriel (European Commissioner for Digital Economy and Society)