The Tabakalera International Centre for Contemporary Culture hosted the presentation of the San Sebastian Festival's new image and the sections posters for its 66th edition. The graphic identity revamp has the goals to update the brand and increase its visibility; the San Sebastian studio TGA, author of both the new image and the posters, has chosen to use a conch shell of more synthetic lines and greater visual punch to announce a modern Festival, constantly renovated and adapted to a changing context.
The logo is composed of the conch shell, the acronym – for which the Helvetica font was used – and the Festival name in three languages (Basque, Spanish and English).
The design studio from San Sebastian, TGA, headed by Nagore García Pascual, Julen Cano Linazasoro and Txema García Amiano, combines the fields of graphic and interactive design, architecture and interior design. During their fifteen years of existence, their amalgamation of functionality and aesthetics and their characteristic visual language has shaped the identity of Donostia Kultura, Fundación Kutxa, Elías Querejeta Zine Eskola and the Aquarium. Among their posters are those created for the 75th anniversary of the Classical Music Fortnight, the 2017 Concha Flag rowing competition, the staging of Midsummer Night's Dream or the image of Culinary Zinema at the last edition of the Festival.
José Luis Rebordinos, forwarded some of the keys to the edition, its consolidated pledge to the industry and new talent and the excellent situation of Basque and Spanish cinema, also mentioning the challenges faced by the Festival, such as opening of the Elías Querejeta Zine Eskola and turning the spotlight on women filmmakers.

NEW DIRECTORS

HORIZONTES LATINOS

ZABALTEGI - TABAKALERA

PERLAK

NEST. FILM STUDENTS

CULINARY ZINEMA

RETROSPECTIVE